The 800-Page Flex We Don’t Talk About
Let’s admit it: some of us buy brand tomes thick enough to stop a door just to look visionary on Zoom. Angle the spine to frame your face and suddenly you’re “thinking long-term” (and hiding yesterday’s snack crumbs). It’s not a background - it’s a personality hire.
What’s inside those 800 pages? Frameworks, funnels, and one diagram that looks suspiciously like a plate of spaghetti. Do I read them? Absolutely. Page one, the foreword, and then a quick detour into the index of buzzwords like it’s a treasure map. Warning: may cause spontaneous usage of “laddering” in normal conversations with your barista.
The Fake Reveal
What’s my real strategy secret? Kale smoothies, moonlight rituals, and parking lot ethnography. No actually - customer insights, ruthless testing, and memes that speak fluent pain point.
Because here’s the modern brand truth:
- Attention is splintered (and caffeinated)
- One-size-fits-all dies on TikTok
- Inside jokes sell faster than manifestos (yes, even when the manifesto has a holographic dust jacket)
Visionary Theater vs. Visionary Results
We all want the visionary aura: more reach, stronger brand, fewer decks with five fonts. But if your “strategy” stops at bookshelf optics, you’ll end up doing cross-post karaoke - LinkedIn PowerPoint humor, TikTok eye-rolls, and Instagram politely ignoring you.
- Read the book (or at least the frameworks)
- Translate to audience reality
- Test 100 riffs before pretending the first one was genius
- Schedule, measure, and repeat (even the joke you’re tired of - if it pays, it stays)
Important: anyone who says “post it everywhere” should have to personally apologize to your TikTok comments.
The Practical Upgrade (That Still Lets You Look Smart)
Here’s how to look visionary without herniating a shoulder:
- Channel-native variations (LinkedIn nuance, TikTok chaos, Instagram vibe, even email - bless its dependable little heart)
- 1,400+ format fluency so your joke lands in the dialect your audience speaks
- Multi-layer content filters (brand-safe, boss-safe, and “my mom follows me” safe)
- Real-time virality scores and meme-level ROI so you know what actually moved pipeline (and what just moved vibes)
- Bulk creation and scheduling so you can ship 100+ on-brand posts while your book silently judges you from the shelf
Fake first answer: What’s our distribution plan? Drones, interpretive dance, and skywriting. Real one: rapid testing + platform-native edits + ruthless iteration.
Callback Corner
Remember that visionary spine on your shelf? Keep it. But pair it with execution that scales faster than a crypto bro explaining “community.” Read enough to think clearly, then publish enough to learn quickly. Strategy is the compass; memes are the wheels (and coffee is… the gasoline we pretend is artisanal).
Now go be “visionary” the useful way:
- Understand the in-jokes (and the inside metrics)
- Tailor for each platform (no copy-paste crimes)
- Measure what matters (reach, engagement, pipeline - fine, and your boss’s mood)
Silly sign-off: Ok, your turn. I’ll be over here “reading” page 437 while scheduling 120 posts and refreshing analytics like it’s Instagram stories.