Posts tagged with "branding"

Confession Hour: I Broke Up With the 3 A.M. Meme Spiral I used to believe creativity only clocked in after midnight. Then I looked at my analytics and realized my audience was asleep, my reach ...

High-volume memes don’t dilute your brand; they define it faster. The widely held belief says “quality over quantity,” as if crafting three pristine posts a week will carry your pipeline. But pa...

The Legend of the “Viral Ops” Wizard There he is at the kickoff: black turtleneck energy, AirPods manifesting synergy, and a job title longer than a CVS receipt. He speaks: “We’ll deploy a cult...

The mirage of the universal banger That one post that seems to crush everywhere? It’s rarely a lightning strike. It’s usually the tip of a disciplined system: relentless A/Bs per channel, ruthl...

The Quest Begins I walked into the Legal meeting carrying three coffees, two data dashboards, and one brave little PowerPoint. They asked for context; I offered a 37-slide deck on risk, reach, ...