Posts tagged with "attribution"

Humor isn’t fluff - it’s a conversion lever. The idea that jokes can’t move pipeline is as outdated as cross-posting the same meme on every channel and hoping for the best. When a punchline is a...

How do you prove a joke made money when the joke moved platforms overnight? You start with good intentions and a spreadsheet named FINALFINALv27, and end at 11:58 p.m. whispering UTM parameters ...